When feeling unwell, people often rush to the pharmacy, as it isthe first stop on the road to better health. To highlight the importance of pharmaceutical specialists, emphasize the professionalism of BENU employees, customer orientation, and focus on individual needs, and to shape the image of BENU as an attractive employer that provides opportunities for growth and career advancement while uniting a community of the best customer service specialists in the country, an employer image campaign has been implemented.
In creating the BENU employer image campaign, unique stories of BENU pharmacy employee ambassadors were told, showing that each employee is first and foremost a qualified specialist in their field, performing important pharmaceutical functions. Their essential mission is to help patients by attentively listening, understanding, advising, and answering all arising questions.
To highlight the professionalism and attention to the individual needs of BENU employees, the 2023 "Dive Group" mystery shoppers survey was used. According to its data, BENU specialists were recognized as the best in terms of customer service skills. This achievement is a testament to the professionalism of every BENU team member. Beneath the pharmacist's coat hides a person with a unique story and experience but driven by the same common goal – to delve carefully into each individual's needs.
